Tag Archives: marketing strategy

Market To Your Clients Not At Them

What’s the difference between marketing “to” your clients or prospective students and marketing “at” them? This story tells it all.

Posted in Language Program Administration, Language Program Management, marketing | Also tagged , , , , , , | Leave a comment

Who You Gonna Call? Marketing Isn’t a Solo Sport

Are you exhausted by trying to market your courses all by yourself? Marketing isn’t a solo sport!

Posted in Language Program Administration, Language Program Management, marketing | Also tagged , , , , , , , , | Leave a comment

Why You Can’t Please Everyone: Why Language Schools Need More Focus in Their Marketing

One mistake I see language school directors or literacy program leaders make is believing that their courses are for everyone. This is fairly common among enthusiastic entrepreneurs who are so jazzed about their product or service that they assume everyone else will be, too. The problem gets worse when what you’re promoting is something that people need – like better literacy or communication skills.

Posted in Language Program Administration, Language Program Management, marketing | Also tagged , , , , , | Leave a comment
  • Pages