Tag Archives: languages

Marketing Language and Literacy Programs During a Tough Economy

When the economy is tough and your program depends on international student enrollments, how do you market your language courses effectively? Find out here.

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Define your program before you market it

Before you begin to promote your language program, print brochures, create a web page, etc. you need to be clear about exactly what it is you are offering to students.

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Branding your second or foreign language program

Branding is one activity that falls under the larger umbrella of marketing. It’s important to have an overall marketing strategy. Branding is a hot topic though and lots of people ask me about it. So today I wanted to focus briefly just on branding for language schools and literacy programs.

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