Tag Archives: branding

What do others really think about your language program marketing materials?

You may think that your current brochures, web page, etc. are just fine– but what do others think about them? Do you really know?

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Boost ESL enrollments with multilingual marketing materials

For ESL programs that recruit international students, translating your web site (or at least major points of it) into the languages of your major markets gives you an advantage over your monolingual counterparts.

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Branding your second or foreign language program

Branding is one activity that falls under the larger umbrella of marketing. It’s important to have an overall marketing strategy. Branding is a hot topic though and lots of people ask me about it. So today I wanted to focus briefly just on branding for language schools and literacy programs.

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