Category Archives: marketing

Market To Your Clients Not At Them

What’s the difference between marketing “to” your clients or prospective students and marketing “at” them? This story tells it all.

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Sample Form for Prospective Homestay Families

Selecting host or billet families for a program that welcomes international students is an in-depth process. To help you with the process, here’s a sample form that I developed.

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Who You Gonna Call? Marketing Isn’t a Solo Sport

Are you exhausted by trying to market your courses all by yourself? Marketing isn’t a solo sport!

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