Language Program Administration – Free Spreadsheet Templates

Spreadsheets are an easy way to keep track of information. For smaller language schools and literacy programs that do not have access to the sophisticated information management systems or learning management systems (LMS), spreadsheets are a useful way to organize, update and archive all kinds of data, such as administrative, financial, class and student information.

Here’s a free, downloadable resource that I developed to help language school administrators develop their own spreadsheets. It’s a set of sample spreadsheets, that you can use as a template to develop your own spreadsheets.

There are four spreadsheets in this series:

  • Class and administrative information
  • Student progress spreadsheet
  • Class schedule
  • Cost breakdown and course costs

Language school spreadsheets

I prepared these spreadsheets on a Mac and so I’ve saved them in .pdf format so that anyone can have a look at them. If you’re a Mac user and you’d like the original Numbers file, send me an e-mail at sarahelaineeaton (at) gmail.com and I’ll forward the file. If you work in Excel or with Google Docs, you can create your own spreadsheets using these criteria or others that make sense for your program.

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.

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Market To Your Clients Not At Them

When I answered the phone the other day, the person on the other end was calling from a company I buy from. The conversation went something like this:

Telemarketer: “Dr. Eaton we have a very special offer for you!”

Me: “Oh?”

Telemarketer: (Insert scripted sales pitch here.)

Me: “That sounds pretty interesting. Can you send me some information in the mail?”

Telemarketer: “No, I’m sorry, we don’t send information in the mail. It will only take a few minutes to sign you up over the phone.”

In that precise moment, the sale was lost.

Me: “I prefer to take the time to read over the material first. I don’t sign up for things over the phone. Can you send me information that I can thoughtfully look over and consider in more detail, rather than having to make a snap decision right now?”

(I knew the answer, but I just wanted to clarify.)

Telemarketer: “Really, it will only take a moment to sign you up over the phone, and I can tell you everything about the offer.”

The point? Missed.

The call? Ended.

The sale? Lost.

The upshot? I was a sale, ready and waiting to happen, and they lost it.  I am already a customer. I was interested in the offer. I was very close to saying yes, but didn’t appreciate the “hard sales” pressure tactic, so I declined.

Realize what works with your target audience and what doesn’t. What a sales or marketing company may tell you will work, may not. Find out for yourself. Avoid tactics that are likely to lose you sales because you’ve ticked off your prospective buyer, client or student.

The moral of the story? Market to your clients, not at them.

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.

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Sample Form for Prospective Homestay Families

Selecting host or billet families for a program that welcomes international students is an in-depth process. To help you with the process, here’s a sample form that I developed.

Feel free to use it as a template or modify it to suit your needs.

Sample Form for Prospective Host _ Billet Families

Download your copy here: Sample Form for Prospective Host _ Billet Families

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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.

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