Who You Gonna Call? Marketing Isn’t a Solo Sport

So many literacy and language program managers and administrators seem to think that they have to market and promote their programs and courses all by themselves. Not only is this ineffective and exhausting, it is impossible. Marketing isn’t a solo sport.

Get yourself out of the mindset that you have to do it all yourself. Ask people for help. Ask them to attend your events or give a guest lecture in your class. And if that makes you uncomfortable, ask for their advice, as for suggestions, or even get their opinion.

There’s no shame in asking other teachers, administrators, parents, colleagues, or members of the community for help. Call up a teacher at another school and ask if you can have an inter-school event like a talent competition or speech contest. Partner with the dance teacher in your school to do a lunch time program on Latin dance to promote Spanish language and Hispanic culture.

Even asking, “Could you give me some ideas…?” is a powerful question to start with.

Ask with a smile. Be genuine. People will help.


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If you are interested in booking me (Sarah Eaton) for a presentation, keynote or workshop (either live or via webinar) contact me at sarahelaineeaton (at) gmail.com. Please visit my speaking page, too.

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